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are several tools and techniques available to track the performance and user behavior on your website. One such tool is Google Analytics. It provides valuable insights into your website’s traffic, audience, and performance metrics.

Here are 3 methods you can use to add Google Analytics tracking code to your WordPress website:

1. Using a WordPress plugin:
One of the easiest ways to add Google Analytics to your WordPress website is by using a plugin. There are numerous plugins available that make the process simple and straightforward. Simply search for “Google Analytics” in the WordPress plugin repository, choose a plugin that suits your needs, install and activate it. Then, follow the plugin’s instructions to authenticate your Google Analytics account and configure the tracking code.

2. Manually adding the tracking code:
If you prefer a more hands-on approach, you can manually add the Google Analytics tracking code to your WordPress website. First, sign in to your Google Analytics account and navigate to the Admin section. Under the Property column, click on Tracking Info and then Tracking Code. Copy the tracking code provided. Next, access your WordPress dashboard and go to Appearance > Editor. Select the theme’s header.php file and paste the tracking code just before the closing tag. Save the changes, and the tracking code will be added to all pages of your website.

3. Using a child theme:
If you’re using a child theme, this method is recommended to prevent losing changes during theme updates. Start by creating a new file called “functions.php” in your child theme’s directory. Open the functions.php file and add the following code:

“`
function add_google_analytics_code() {
?>

<?php
}
add_action('wp_head', 'add_google_analytics_code');
“`

Save the changes and upload the updated child theme to your WordPress website. The Google Analytics tracking code will now be added to your website's header.

Remember to verify that the tracking code is working correctly by visiting your website and checking the Real-Time reports in your Google Analytics account.

By following any of these methods, you'll be able to track your WordPress website's performance, gain insights into user behavior, and make data-driven decisions to improve your website's effectiveness.

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